Why You Should Automate Less and Personalize More

Why You Should Automate Less and Personalize More

If your marketing plan is to email market, you will fall short of the goal. There is not a better email you can write that will change things drastically. You are capable of more. Set a goal to be less automated and increase your effectiveness, not your efficiency. Here are the five steps you need to start implementing.

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Changes to Business in a New Decade

Changes to Business in a New Decade

Too often people set New Years resolutions that ultimately fail before Valentines Day. The reason being that most fail to build a disciplined-process focused around change. Setting goals requires you to make changes. There is really nothing more to it than that. If you just try to extract more from what you already do, it won’t work.

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