Why You Should Automate Less and Personalize More

Why You Should Automate Less and Personalize More

If your marketing plan is to email market, you will fall short of the goal. There is not a better email you can write that will change things drastically. You are capable of more. Set a goal to be less automated and increase your effectiveness, not your efficiency. Here are the five steps you need to start implementing.

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Guiding Your Clients Out of Crisis

Guiding Your Clients Out of Crisis

What type of client do you serve? Many businesses are centered around helping other businesses, while others are focused on helping individuals. Regardless of which group you serve, it’s your responsibility to lead them out of the crisis that they currently find themselves in.

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Hiring for a New Company in 2020

Hiring for a New Company in 2020

Paying someone a fair wage for the job role they fill is the very basic of what you need to do as a hiring company. But in order to recruit top talent, you need to provide more than just the minimum. Here are 10 items that I see being offered to prospective employees in 2020.

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Changes to Business in a New Decade

Changes to Business in a New Decade

Too often people set New Years resolutions that ultimately fail before Valentines Day. The reason being that most fail to build a disciplined-process focused around change. Setting goals requires you to make changes. There is really nothing more to it than that. If you just try to extract more from what you already do, it won’t work.

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Starting Today vs. Tomorrow

Starting Today vs. Tomorrow

Most of us have goals and we tell ourselves we will put in the work to start them. These goals are all very similar such as wanting to lose weight, start a business, save more money, travel more, spend more time with family, etc. The today version of you will always make excuses and will rationalize on starting tomorrow.

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Ignoring the Naysayers

Ignoring the Naysayers

You may win, you may lose. You may succeed, or you may fail.  But if you never step to the plate you will never know.  And you are not going to reach your full potential.  You will starve the world of your talents and what you have to contribute. 

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